We are not just a brand

We are an experience

Two women laughing as they cross a street in the city. One is wearing a cream-coloured Kapten & Son backpack.

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Kapten & Son is a German lifestyle brand that was founded in Münster in 2014 - but is actually so much more than just a brand:

Since our very beginning, creating a great experience at every touchpoint is at the heart of everything we do. We believe that life is a series of experiences, and we accompany people through them – with our wide range of products from backpacks to sunglasses and travel gear and much more. Our products are innovative, functional, and well designed.


They fulfil needs and exceed expectations, serve as inspiration and accompany you through every life experience – from the everyday to the extraordinary.


Kapten & Son is more than just a brand. It is an experience. Become a part of it and Be the Experience.


Kapten & Son is a German lifestyle brand that was founded in Münster in 2014 - but is actually so much more than just a brand:

Since our very beginning, creating a great experience at every touchpoint is at the heart of everything we do. We believe that life is a series of experiences, and we accompany people through them – with our wide range of products from backpacks to sunglasses and travel gear and much more. Our products are innovative, functional, and well designed.


They fulfil needs and exceed expectations, serve as inspiration and accompany you through every life experience – from the everyday to the extraordinary.


Kapten & Son is more than just a brand. It is an experience. Become a part of it and Be the Experience.



OUR VALUES

EMPATHY

It is important to us to understand the needs and circumstances of our customers, employees, business partners, and all other stakeholders so that we can align our actions accordingly.

This applies both to how we interact with each other as well as to our products and campaigns, which we create and develop based on consumer feedback.

A woman and a man wearing black sunglasses by Kapten & Son in front of an ancient building. Both are dressed in black.

EMPATHY

It is important to us to understand the needs and circumstances of our customers, employees, business partners, and all other stakeholders so that we can align our actions accordingly.

This applies both to how we interact with each other as well as to our products and campaigns, which we create and develop based on consumer feedback.

A woman and a man wearing black sunglasses by Kapten & Son in front of an ancient building. Both are dressed in black.
A man and a woman standing in a forest. The man is wearing a black outdoor jacket by Kapten & Son, the woman an olive green outdoor jacket by Kapten & Son.

AUTHENTICITY

We stand by our strengths and successes - as well as our weaknesses and mistakes. It is important to us to deal with all issues honestly and transparently. We know that we are not perfect, but we strive to get better every day. Therefore, we are constantly learning, developing and never standing still. Together as a brand, but also individually as people.

AUTHENTICITY

We stand by our strengths and successes - as well as our weaknesses and mistakes. It is important to us to deal with all issues honestly and transparently. We know that we are not perfect, but we strive to get better every day. Therefore, we are constantly learning, developing and never standing still. Together as a brand, but also individually as people.

A man and a woman standing in a forest. The man is wearing a black outdoor jacket by Kapten & Son, the woman an olive green outdoor jacket by Kapten & Son.

INSPIRATION

That is our goal: we want to inspire others. With high-quality content, exceptional creator campaigns and special events. From the shopping experience in our stores to our social media posts - we tell stories, take our customers to the most beautiful places in the world and inspire them to create their own unforgettable experiences. Because: We are not just a brand. We are an experience.

A smiling woman entering a bright hallway, carrying a taupe sports bag by Kapten & Son with a yoga mat. She is wearing a black coat and white sneakers.

INSPIRATION

That is our goal: we want to inspire others. With high-quality content, exceptional creator campaigns and special events. From the shopping experience in our stores to our social media posts - we tell stories, take our customers to the most beautiful places in the world and inspire them to create their own unforgettable experiences. Because: We are not just a brand. We are an experience.

A smiling woman entering a bright hallway, carrying a taupe sports bag by Kapten & Son with a yoga mat. She is wearing a black coat and white sneakers.

KAPTEN & SON IN FIGURES

founded in 2014

1 Mio + followers on Instagram

200 + employees

12 stores

300 + retail partners

founded in 2014

1 Mio + followers on Instagram

200 + employees

13 stores

4 outlet stores

300 + retail partners