Trend-Monitor

Backpack Trends 2026: Pastel Colours, Labubus & Cord Comeback

Soft pastel tones or playful charms bring more colour and life to the grey everyday this year. The design experts at Kapten & Son reveal which other backpack trends will brighten our year in 2026.


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By bike to the office, to the gym after work, and a shopping trip with friends at the weekend. Backpacks are more than just everyday items; backpacks are a fashion statement. They accompany you throughout your day, complement your look, and emphasise your individual style. In 2026, this creative freedom takes centre stage:

junge frau stützt sich auf pastellfarbenen rucksack ab und isst zuckerwatte

1. Backpack Trends 2026 Bring Us Pastel Colours

Pantone has named “Cloud Dancer” the colour of the year 2026. A cloudy white that gives us a feeling of lightness. Cloud Dancer offers you creative freedom and invites combinations with other colours. Pantone also provides suitable suggestions: calm pastel tones that set harmonious accents. For example, a cosy turtleneck jumper and corduroy trousers paired with a pastel-coloured backpack create a comfortable and modern outfit.

Discover Pastel
Bergen Cloud, Bergen Cloud Soft Green, Soft Green

Bergen Cloud Soft Green

LIMITED

€119.90

Bergen Cloud, Bergen Cloud Butter Yellow, Butter Yellow

Bergen Cloud Butter Yellow

LIMITED

€119.90

Bergen Cloud, Bergen Cloud Soft Pink, Soft Pink

Bergen Cloud Soft Pink

LIMITED

€119.90

pastell grüner rucksack aus cloud material
LIMITED CLOUD PASTEL COLLECTION | Mid-February

Don't want to miss out on the new colour update 'Taupe' on our jacket styles? Be the first to hear about the launch!

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plüschanhänger der anime figur lain an einem kapten and son rucksack

2. Backpack Charms – Personalise Your Backpack

Cute-ugly plush monsters as backpack jewellery: Labubus were THE trend in 2025. People queued for hours outside the first Pop Mart store to get one of the coveted bag charms. Ordering online? Good luck! Two minutes after new items were available, they were sold out and found on eBay for four times the price.


The worldwide hype around the collectible monsters led to more people becoming interested in cute backpack accessories:


"As an SEO manager, I analyse what people search for online. According to Google, the search term “backpack charm” in the USA reached a peak in November 2025. In Germany, the query “rucksack anhänger” grew by almost 50% compared to the previous year!"


– Patryk, SEO Manager at Kapten & Son


So, in 2026, we will see even more colourful mini companions on backpacks. Those who missed out on the coveted little monsters and refuse to pay exorbitant reseller prices can also attach other cute charms to their backpacks. Whether sweet Hello Kitty charms from Sanrio or small plushies from popular animes – backpack charms are a great way to express your personality and interests and personalise your backpack.

cord rucksack von kapten and son

3. Cord as a Backpack Trend 2026

Praised by fashion magazines as the winter trend icon, corduroy also makes a great impression as a backpack material. Corduroy was indispensable in the seventies and eighties and celebrates its second comeback in 2026. Blazers, trousers, and backpacks made of corduroy look both classic and modern – and combine wonderfully with other backpack trends of this year.

Discover Cord
Bergen Pro, Bergen Pro Cord Dusty Khaki, Dusty Khaki
Sold out

Bergen Pro Cord Dusty Khaki

LIMITED

€139.90

Bergen Pro, Bergen Pro Cord Dusty Sand, Dusty Sand
Sold out

Bergen Pro Cord Dusty Sand

LIMITED

€139.90

Bergen Pro, Bergen Pro Cord Rose Clay, Rose Clay
Sold out

Bergen Pro Cord Rose Clay

LIMITED

€139.90

Fyn, Fyn Cord Dusty Khaki, Dusty Khaki

Fyn Cord Dusty Khaki

LIMITED

€109.90

Fyn, Fyn Cord Dusty Sand, Dusty Sand

Fyn Cord Dusty Sand

LIMITED

€109.90

Fyn, Fyn Cord Rose Clay, Rose Clay

Fyn Cord Rose Clay

LIMITED

€109.90

Helsinki, Helsinki Cord Dusty Khaki, Dusty Khaki

Helsinki Cord Dusty Khaki

LIMITED

€149.90

Helsinki, Helsinki Cord Dusty Sand, Dusty Sand

Helsinki Cord Dusty Sand

LIMITED

€149.90

Helsinki, Helsinki Cord Rose Clay, Rose Clay

Helsinki Cord Rose Clay

LIMITED

€149.90

Lindby Pro, Lindby Pro Cord Dusty Khaki, Dusty Khaki

Lindby Pro Cord Dusty Khaki

LIMITED
PRO

€139.90

Lindby Pro, Lindby Pro Cord Dusty Sand, Dusty Sand

Lindby Pro Cord Dusty Sand

LIMITED
PRO

€139.90

Lindby Pro, Lindby Pro Cord Rose Clay, Rose Clay

Lindby Pro Cord Rose Clay

LIMITED
PRO

€139.90

rothaarige frau trägt kleinen cord rucksack von kapten & son in khaki
LIMITED CORD DROP | Early March

Become a Trendsetter: With Cord 2.0, you'll get the backpack trend of 2026. Sign up & we'll let you know when the new collection drops.

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4. For Globetrotters: Functional Design

4. For Globetrotters: Functional Design

If you don’t want to forgo aesthetic looks while travelling in 2026 and want to get through security checks efficiently, you should invest in a good carry-on backpack. Airlines like Ryanair announced last year that they would check passengers’ hand luggage more thoroughly. Oversized and bulky backpacks can therefore become costly for you and extend waiting times at the airport.

Kapten & Son helps you choose a backpack that meets your airline’s guidelines. The functional design of our carry-on backpacks makes them ideal travel companions. Robust, water-repellent materials, practical features such as a pouch for liquids, and a structured interior provide you with maximum flexibility at the airport and during your journey. Discover our stylish travel buddies now.

junge frau trägt walnuss farbenen rucksack von kapten and son

5. Back to Nature: Walnut

Alongside pastel colours, earthy tones like walnut are trending. Natural colours have a calming effect on us. They are simple, soft, subtle – and therefore match many outfits. They combine especially well with corduroy pieces. Discover our backpacks and bags in nutty, harmonious colour shades:

Discover Walnut
Bali Pro, Bali Pro Walnut by Mariefeandjakesnow, Walnut

Bali Pro Walnut by Mariefeandjakesnow

PRO
TRAVEL

€169.90

Bergen Cloud, Bergen Cloud Walnut, Walnut

Bergen Cloud Walnut

€99.90

Bergen Pro, Bergen Pro Walnut, Walnut

Bergen Pro Walnut

PRO

€119.90

Bali Medium, Bali Medium Walnut by Mariefeandjakesnow, Walnut

Bali Medium Walnut by Mariefeandjakesnow

EVERYDAY

€149.90

Fyn, Fyn Walnut, Walnut

Fyn Walnut

€99.90

Conclusion

The year 2026 is all about individual styles and personalities. Whether daring colour combinations or fluffy charms on your backpack: design your year the way you want it!